For Immediate Release:

WarRoom Cellars Acquires Historic Parducci Brand

Growing Central Coast wine company is known for revitalizing heritage wine brands.

October 2, 2024 (Santa Margarita, CA) – WarRoom Cellars is pleased to announce the acquisition of the Parducci Wine Cellars brand from Mendocino Wine Company.

Parducci was founded in Ukiah, CA, by Adolph Parducci in 1932. Adolph, born in Tuscany in 1887, emigrated to the United States with his family in the early 1900s. They settled in Mendocino County, attracted by its potential for agriculture. Despite its founding during Prohibition and the challenges of the Great Depression, it remains the longest-running winery in Mendocino County. Parducci is widely recognized for its sustainable farming practices. The acquisition also includes Paul Dolan Vineyards and True Grit. The three brands join the WarRoom Cellars portfolio of wines which includes Lapis Luna, Bonny Doon Vineyard, Toad Hollow Vineyards, and Lyeth Estate. WarRoom will continue the organic wine production of these acquired brands at Mendocino Wine Company in Ukiah.

WarRoom Cellars acquires legacy wine brands and repositions them for growth. The company has a winning, repeatable process to revitalize heritage brands. Asked about the acquisition, WarRoom President Andrew Nelson said, “We’re honored and grateful that Mendocino Wine Company has entrusted us with the iconic Parducci brand. It is a 92-year-old treasure of California wine history, and we look forward to celebrating this pioneering spirit and tradition of excellence in winegrowing.” Chase Thornhill, owner of Mendocino Wine Company commented, “WarRoom Cellars has a proven track record, and I’m confident they’ll bring passion to the future of Parducci, Paul Dolan, and True Grit. This new chapter lets MWC focus on delivering tailored winemaking solutions to the North Coast for our valued partners, continuing our commitment to organic winemaking and exceptional service.” As with Lapis Luna, Bonny Doon Vineyard, Toad Hollow, and Lyeth Estate, WarRoom will continue to work with Total Beverage Solution (TBS) as the sales agent for Parducci, Paul Dolan, and True Grit. WarRoom and TBS have a successful partnership, with WarRoom focusing on wine production and brand positioning, and TBS managing sales and distribution.

Aspect Consumer Partners worked as advisors on the transaction.

About WarRoom Cellars:
WarRoom is an innovative wine company founded in 2018 on the Central Coast of California. The company acquires heritage wine brands and reposition them for growth by focusing on what customers love. The name of the company reflects a commitment to “All for wine, wine for all,” highlighting their mission as “stewards of legacy wine brands” and “masters of guerrilla winefare.” Their goal is to help mid-sized distributors sell more wine, increase profitability, and have more fun.

About Mendocino Wine Company:
Mendocino Wine Co. is a premier custom crush and winemaking services provider in Mendocino County, CA, specializing in organic and sustainable winemaking. Offering a full range of services, including grape processing, storage, bottling, and logistics, MWC supports private label and custom projects. Nationally recognized for environmental leadership, MWC became the first wine grape vineyard to earn Regenified™ Certification in November 2023. Awards include multiple Governor’s Environmental and Economic Leadership Awards and the BRIT International Award of Excellence in Sustainable Winegrowing. MWC is a member of the California Sustainable Winegrowing Alliance and a Certified California Sustainable Winery. For more, visit www.mendocinowineco.com.